Graeme Swinton
UX designer
I design digital products and services across web, mobile and apps, working directly with clients and as a senior contract designer within agency teams. My focus is on bringing clarity to complex problems, balancing creative thinking with usability and accessibility.
My work covers the full UX process, from discovery and research through to journey mapping, information architecture, interaction design and design systems. I use these to identify where people struggle, uncover opportunities and shape clear, effective solutions.
I work closely with teams and stakeholders to align around user needs, test ideas early and iterate with purpose. Part of that work is with charities, helping them understand how people use their websites, where journeys break down and where small, focused improvements can make a meaningful difference.
Work
Amos Trust
UX research and UI design for a website
Led UX research, information architecture and interface design for a human rights organisation, creating a more accessible and user-centred platform to support campaigns, storytelling and supporter engagement. Facilitated stakeholder discussions and translated research insights into clear user journeys, scalable page structures and a visual design system that better reflected the organisation's work and purpose.
--
Square Food Foundation
UX research and information architecture
Worked closely with stakeholders to map complex user journeys across courses, volunteering, donations and partner content, identifying friction points and simplifying navigation, page structure and calls to action. Led discovery and UX thinking focused on accessibility, clarity and user intent, helping different audiences find information and complete key tasks more easily.
--
SIERA+
UX/UI design and design system for an ESG platform
Worked across UX and UI design from discovery through to prototyping and delivery for SIERA+, embedded within the core product team at Panda Associates. Translated user research and stakeholder requirements into scalable workflows, interactive prototypes and a reusable design system, helping simplify complex data-rich experiences and give the product a clear foundation for growth.
--
Empire Fighting Chance
UX research and UI design for a web app
Designed a purpose-built web application to help coaches monitor and track participant progress across youth programmes more effectively. Worked through discovery, workflow mapping and interface design to create a clear, accessible and efficient system that supported both operational needs and consistent programme delivery.
--
Testimonials
Graeme listens. He’s flexible but focussed. He ‘gets it'.Amos Trust
Graeme's UX work was invaluable. He offered us clarity and perspective, along with great communication and a down-to-earth attitude that really understands the charity sector. Square Food Foundation
Invaluable experience and an inherent design confidence.Watershed
Combines flexibility and pragmatism with conviction and a confidence in his recommendations.Panda
His composed demeanour and thoughtful, iterative approach grounded the project brilliantly, while his practical and open mindset ensured a seamless collaboration across the team.Fuel
Skills
Strategic PlanningResearch, Strategy, Competitive analysis, Customer insights
User ResearchJourney mapping, Persona development, Usability testing
DesignProblem solving, Experimentation, Human-Centric design
PrototypingLo-fi/Hi-fi prototyping, Iteration and testing, Validation of concepts
WorkingAgile methodologies, Design sprints, Continuous improvement
CollaborationWorkshop facilitation, Knowledge sharing, Championing initiatives
Working for
Amos Trust, Torchbox, Character 7, Evora, Watershed, Square Food Foundation, Empire Fighting Chance, Panda Associates, Blu Inc, CXPartners, British Film Institute, Real World Records, Pirean, O2, South West Film Hub, YHA Groups, Pervasive Media Studio.