Profile

I'm a UX designer who turns complex problems into intuitive user experiences, balancing creative thinking with usability and accessibility. I work across the full UX process, from discovery and research through to journey mapping, information architecture and interaction design. My focus is on understanding where people struggle, identifying opportunities and turning them into clear, effective solutions.

I work closely with teams and stakeholders to understand user needs, test ideas early and refine solutions. I also work with charities, helping them understand how people use their websites, where journeys break down and where focused improvements can make a meaningful difference.

I adapt to different organisations and ways of working, whether working directly with clients or as a senior contract designer within an agency team. My approach is practical and collaborative, combining strategy with hands-on design to move projects from problems and ideas to useful, workable outcomes.


Testimonials

Graeme listens. He’s flexible but focussed. He ‘gets it’.
Amos Trust

Graeme’s UX work was invaluable. He offered us clarity and perspective, along with great communication and a down-to-earth attitude that really understands the charity sector.
Square Food Foundation

Invaluable experience and an inherent design confidence.
Watershed

Combines flexibility and pragmatism with conviction and confidence in his recommendations.
Panda

His composed demeanour and thoughtful, iterative approach grounded the project brilliantly, while his practical and open mindset ensured a seamless collaboration across the team.
Fuel


Skills

PlanningResearch, Strategy, Competitive analysis, Customer insights

User ResearchJourney mapping, Persona development, Usability testing

DesignProblem solving, Experimentation, Interaction, Human-Centric design

PrototypingLo-fi/Hi-fi prototyping, Iteration and testing, Validation of concepts

WorkingAgile methodologies, Design sprints, Continuous improvement

CollaborationWorkshop facilitation, Knowledge sharing, Championing initiatives


Projects for

  • Great State
  • Amos Trust
  • Panda Associates
  • Square Food Foundation
  • Torchbox
  • Blu Inc
  • Character 7
  • Empire Fighting Chance
  • Watershed
  • Evora
  • CXPartners
  • British Film Institute