Graeme Swinton

I am a designer who specialises in user-experience (UX) and user-interface (UI).



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Amos Trust

UX Research and UI Design for a new website


Amos Trust is a small, creative human rights organisation that challenges injustice, builds hope and creates change through community-led initiatives around the world. As their reach and impact expanded, so did the need for a more accessible, user-friendly website. One that could better communicate their mission, connect with supporters and drive online donations.

My role focused on improving the site’s UX/UI to create a more intuitive experience, to enhance existing content and to increase donor support. This was a collaborative project involving Amos Trust's Head of Communications and IOMI for the development, working closely together to ensure the final product reflected Amos Trust’s values and fulfilled their strategic needs.

I restructured the navigation to prioritise ease of use and I simplified how users discover projects and engage with the organisation's work. Lastly the donation flow was carefully redesigned to remove friction and encourage ongoing monthly payments. 

The redesigned website creates a more welcoming and impactful digital presence that strengthens Amos Trust's ability to support their transformation initiatives. The platform better serves both existing supporters and potential new donors through improved accessibility and much easier user experience.

(website launching soon, further scenshots will be posted then)



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