Profile
I'm a UX designer who turns complex problems into intuitive user experiences, balancing creative thinking with usability and accessibility. I work across the full UX process, from discovery and research through to journey mapping, information architecture and interaction design. My focus is on understanding where people struggle, identifying opportunities and turning them into clear, effective solutions.
I work closely with teams and stakeholders to understand user needs, test ideas early and refine solutions. I also work with charities, helping them understand how people use their websites, where journeys break down and where focused improvements can make a meaningful difference.I adapt to different organisations and ways of working, whether working directly with clients or as a senior contract designer within an agency team. My approach is practical and collaborative, combining strategy with hands-on design to move projects from problems and ideas to useful, workable outcomes.
Graeme listens. He’s flexible but focussed. He ‘gets it'.
Amos Trust
Graeme's UX work was invaluable. He offered us clarity and perspective, along with great communication and a down-to-earth attitude that really understands the charity sector.
Square Food Foundation
Invaluable experience and an inherent design confidence.
Watershed
Combines flexibility and pragmatism with conviction and confidence in his recommendations.
Panda
His composed demeanour and thoughtful, iterative approach grounded the project brilliantly, while his practical and open mindset ensured a seamless collaboration across the team.
Fuel
Skills
Research, Strategy, Competitive analysis, Customer insights
User Research
Journey mapping, Persona development, Usability testing
Problem solving, Experimentation, Interaction, Human-Centric design
Prototyping
Lo-fi/Hi-fi prototyping, Iteration and testing, Validation of concepts
Agile methodologies, Design sprints, Continuous improvement
Collaboration
Workshop facilitation, Knowledge sharing, Championing initiatives
Projects for
Amos Trust
Panda Associates
Square Food Foundation
Blu Inc
Character 7
Empire Fighting Chance
Evora
CXPartners
British Film Institute