Profile
I design digital products and services across web, mobile and apps, working directly with clients and as a senior contract designer within agency teams. My focus is on bringing clarity to complex problems, balancing creative thinking with usability and accessibility.
My work covers the full UX process, from discovery and research through to journey mapping, information architecture, interaction design and design systems. I use these to identify where people struggle, uncover opportunities and shape clear, effective solutions.
I work closely with teams and stakeholders to align around user needs, test ideas early and iterate with purpose. Part of that work is with charities, helping them understand how people use their websites, where journeys break down and where small, focused improvements can make a meaningful difference.
Graeme listens. He’s flexible but focussed. He ‘gets it'.
Amos Trust
Graeme's UX work was invaluable. He offered us clarity and perspective, along with great communication and a down-to-earth attitude that really understands the charity sector.
Square Food Foundation
Invaluable experience and an inherent design confidence.
Watershed
Combines flexibility and pragmatism with conviction and confidence in his recommendations.
Panda
His composed demeanour and thoughtful, iterative approach grounded the project brilliantly, while his practical and open mindset ensured a seamless collaboration across the team.
Fuel
Skills
Research, Strategy, Competitive analysis, Customer insights
User Research
Journey mapping, Persona development, Usability testing
Problem solving, Experimentation, Interaction, Human-Centric design
Prototyping
Lo-fi/Hi-fi prototyping, Iteration and testing, Validation of concepts
Agile methodologies, Design sprints, Continuous improvement
Collaboration
Workshop facilitation, Knowledge sharing, Championing initiatives
Amos Trust, Torchbox, Character 7, Evora, Watershed, Square Food Foundation, Empire Fighting Chance, Panda Associates, Blu Inc, CXPartners, British Film Institute, Real World Records, O2, South West Film Hub, YHA Groups, Pervasive Media Studio.