Graeme Swinton

I am a designer who specialises in user-interface (UI), user-experience (UX) and graphic design.

Profile   Actually Studio

Empire Fighting Chance

Originating in Bristol in 2006, Empire Fighting Chance is an amazing charity focused on sport for development. They have made a positive impact on numerous young lives by developing an approach that combines boxing and psychology, bound by an unwavering commitment to be 'in their corner'.

My role was prioritising the UI/UX in order to create a more accessible website and to stimulate growth in online donations. This was a collaborative project with Empire's trusted partner Blu Inc, the site design is based on brand guidelines by BeKindred and development is by IOMI. I also received valuable assistance from Empire's Communications & Advocacy Manager who handled the project management.


Empire Fighting Chance
Real World Records
Action Hero
Empire Tracker