I am a designer who specialises in user-experience (UX) and user-interface (UI).
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User-centred UX/UI designer.
I lead the design of digital products and services across web, mobile and apps, working directly with clients and as a senior contract designer within agency teams. My focus is on bringing clarity to complex problems, balancing creative thinking with usability and accessibility.
My work spans the full UX process, from discovery and user research through to journey mapping, information architecture, interaction design and scalable design systems. I use these tools to identify where people struggle, uncover opportunities and shape clear, effective solutions.
Alongside a strong grounding in visual design, typography and communication, I’m highly proficient in Figma and Adobe Creative Suite. I translate research and strategy into thoughtful, practical interfaces that are easy to use and built to last.
I work closely with cross-functional teams and stakeholders to align around user needs, test ideas early and iterate with purpose. This includes supporting charities to better understand how people use their websites, where journeys break down and how small, focused improvements can make a meaningful difference.
Testimonials
Graeme listens. He’s flexible but focussed. He ‘gets it'.
Amos Trust
Invaluable experience and an inherent design confidence.
Watershed
Combines flexibility and pragmatism with conviction and a confidence in his recommendations.
Panda
His composed demeanour and thoughtful, iterative approach grounded the project brilliantly, while his practical and open mindset ensured a seamless collaboration across the team. Fuel
Skills
- Research
- Strategy
- Competitive analysis
- Customer insights
User Research:
- Journey mapping
- Persona development
- Usability testing
Design:
- Problem solving
- Experimentation
- Human-Centric design
Prototyping:
- Lo-fi/Hi-fi prototyping
- Iteration and testing
- Validation of concepts
Working:
- Agile methodologies
- Design sprints
- Continuous improvement
Collaboration:
- Workshop facilitation
- Knowledge sharing
- Championing initiatives
- Lo-fi/Hi-fi prototyping
- Iteration and testing
- Validation of concepts
Working:
- Agile methodologies
- Design sprints
- Continuous improvement
Collaboration:
- Workshop facilitation
- Knowledge sharing
- Championing initiatives
Working for
Amos Trust, Torchbox, Character 7, Evora, Watershed, Empire Fighting Chance, Panda, CXPartners, British Film Institute, Real World Records, Pirean, O2, South West Film Hub, BalletBoyz, YHA Groups, Edinburgh Museums, Pervasive Media Studio, Rambert, Abbey Road, Mute Records, Domino Records, Universal Music, Virgin EMI and Directors Label.
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