Graeme Swinton

I am a designer who specialises in user-interface (UI), user-experience (UX) and graphic design.

Profile   Actually Studio


Panda are a group of skilled researchers, designers and developers located in the South-West, led by Product Strategist Alastair Lee. They are experts at figuring out what users need and using research, collaboration and strategy to achieve specific goals.

I was asked to create an identity for Panda that embodies clarity, expertise and approachability. Drawing inspiration from the Basis Grotesque font, I aimed for something instantly recognisable, uncomplicated and modern. The design incorporates ample white space, a simple black-and-white palette and no unnecessary complexities. Also as part of the project I designed the UI for the website, this time going with fonts Cabin and PT Serif and again loads more white-space...

UI, Identity

Empire Fighting Chance
Real World Records
Action Hero
Empire Tracker