I am a designer who specialises in user-experience (UX) and user-interface (UI).
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Panda are a group of skilled researchers, designers and developers located in the South-West, led by Product Strategist Alastair Lee. They are experts at figuring out what users need and using research, collaboration and strategy to achieve specific goals.
I was asked to create an identity for Panda that embodies clarity, expertise and approachability. Drawing inspiration from the Basis Grotesque font, I aimed for something instantly recognisable, uncomplicated and modern. The design incorporates ample white space, a simple black-and-white palette and no unnecessary complexities. Also as part of the project I designed the UI for the website, this time going with fonts Cabin and PT Serif and again loads more white-space...
panda.associates
UI, Identity